Strategic Management ARAVIND – 09901366442 – 09902787224
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Strategic Management
1. Illustrate the emerging concepts in competition and
segmentation?
2. Explain PEST framework with the help of an example of
your choice from the Indian marketing
Environment?
3. Illustrate An off’s matrix and TOWS analysis?
4. Explain the significance of marketing strategy for soft
drink manufacturers: say Coca-Cola and Pepsi Cola and Pepsi cola in India.
Discuss their strategies in depth?
5. Explain developing and testing a brand with the help of
an example of your choice from the Indian Marketing environment?
6. Explain the role
of strategic marketing in handling implicit collusion with the help of an
example Of your choice?
7. Comment on the new
corporate governing e-laws and their significance for Indian corporate Houses?
8. Elucidate new
business practices followed by Indian firms after the advent of
customer-Friendly technologies?
9. Illustrate the
successful growth and diversification strategies adopted by the Indian irms
like ICICI Bank and Tata Steel recently?
10. Elucidate
critical factors in selecting the right
Relationship marketing strategy for an Indian Software firm say, Infosys in
Europe and Middle –east countries ?
Need
Answer Sheet of this Question paper, contact
ARAVIND – 09901366442 – 09902787224
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